Rising number of foodborne illness is expected to create new opportunity for the market.

Increasing demand for faster & reliable test results is expected to enhance the market growth. Some of the other factor such as increasing R&D activities, rising acceptance of PCR & immunoassay-based technologies, rising awareness about food contamination and rising awareness about the advantages of pathogen specific kits is expected to enhance market growth in the forecast period of 2020 to 2027.